We organize everyday facial care, professional channels and scalp-care research under CELLshot, CELLshot Laboratoires and TIPTOP CARE respectively. This division lets each direction begin with its own use setting, while tiptop connects technology, quality and evidence management.
CELLshot: everyday facial care
CELLshot serves consumers directly through facial-care products and communication about their use. Its currently available products are AgeCare ExoMask Pro and AgeCare ExoSerum Pro.
Here, we focus on the practical skincare experience: how to activate a product, how to fit care into a routine, and what skin changes are observed under specified conditions. Instructions and finished-product evaluations address each product individually.
CELLshot Laboratoires: professional channels
CELLshot Laboratoires is intended for salon and professional channels. The name distinguishes its audience and channel positioning while maintaining its connection with CELLshot.
Professional channels have their own application settings. Products intended for them still require clearly defined attributes, instructions and supporting information. What we are disclosing now is the brand’s positioning; details will follow with the relevant projects.
TIPTOP CARE: scalp-care research and development
TIPTOP CARE carries our scalp-care development plans. These currently include a global general-trade route and a Japan-focused route. Both consider material choices and target-market conditions and remain at the research and product-architecture stage.
We established this as a separate direction because scalp care requires product questions to be defined around the target area, dose and method of use before formulation and evaluation work can follow.
Publishing this brand structure also explains how we allocate resources and responsibilities. CELLshot’s current products have their own information and evaluations. Professional-channel projects and scalp-care research proceed according to their respective stages, with tiptop continuing to coordinate the underlying technology and quality work.